The fifth-generation BMW X5 (2027) has become one of the most talked about cars of recent days. Instead of evolving the familiar and “conservatively premium” BMW style, the company took a radical step by introducing the Neue Klasse design language. And it was this that caused a storm of criticism – from restrained bewilderment to outright accusations of “ugliness”.
Too radical a change of identity
The main complaint about the new X5 is the loss of recognition. Previously, the model was associated with a massive, but strict and proportional form. Now the body has become more “technical” and simplified, with an emphasis on aerodynamics and futurism. Many fans believe that the car no longer looks like a premium SUV, but rather like a concept car that was “released into production too early.”
Controversial front end and optics
The front end caused the greatest negativity. The narrow headlights with an X-shaped light signature and the redesigned BMW kidney grille look aggressive and unusual, but for some audiences, they are overloaded and even cartoonish. Some reviewers note that instead of solidity, the car has a “toy effect” or a computer render.
Unbalanced proportions
Another reason for criticism is the visual mass of the body. The new X5 now looks higher and more massive from the front, but the side profile is perceived as flatter and “stretched.” This creates a sense of disharmony: the front end appears heavy, while the rear is overly simplified.
Simplification of details and “gadgetization”
BMW is also actively moving towards minimalism: hidden handles, touch elements, the almost complete disappearance of physical buttons and huge displays inside. For some, this is a step into the future, for others, it is the loss of the “mechanical premium” for which old BMWs were valued.
Why are opinions so divided
It is interesting that criticism comes not only from fans of the old design. Even some auto reviewers note that the new X5 looks “bold, but controversial” – it’s clearly trying to stand out, but in places it’s overloaded with visual effects.
At the same time, design supporters believe that BMW is simply breaking with the outdated aesthetics and taking a step towards a more technologically advanced and unified style for future models.
Result
The 2027 BMW X5 is not “bad design” in an objective sense, but a radical break with the brand’s usual aesthetics. It’s called disgusting mainly because it breaks expectations: instead of a classic premium SUV, buyers get a futuristic, almost concept car that takes some getting used to.
