The “VK Video” platform demonstrated a record growth in Internet traffic in Russia and took a leading position in this indicator.
The data for the analysis was provided by the mobile operator “Beeline”, which noted a significant increase in video content consumption by users against the backdrop of the expansion of the platform’s functionality and the emergence of new video formats, including short videos and streaming broadcasts.
The traffic growth is due to the high popularity of the “VK Video” services among various age groups, active promotion in social networks and integration with other services of the VK ecosystem. Experts note that the trend towards video content will continue to grow, stimulating the development of online advertising and interactive services within the platform.
