Porsche surprised fans with the launch of the new Sonderwunsch project. For the first time in history, the personalization program was applied to the first-generation Cayenne. The premiere took place at the largest automobile festival in the Middle East, and the details of the project are still being kept under wraps, heightening the intrigue.
Against the backdrop of the global debut of the electric Cayenne, the German automaker unveiled another significant new product – the first-ever Sonderwunsch, based on the classic Cayenne. This event caused quite a stir among connoisseurs of exclusive models.
The presentation took place as part of Porsche’s annual large-scale event in the East, which traditionally attracts thousands of brand fans. Unlike previous Sonderwunsch projects, this version of the Cayenne emphasizes not only its individual approach, but also the model’s historical importance for the company.
The car received a unique finish and exclusive elements, distinguishing it from standard versions. The design was revised in line with modern trends, while preserving the signature features of the first Cayenne. The interior is decorated with premium materials, emphasizing the status and uniqueness of the car.
According to autoevolution, this is Sonderwunsch’s first experience with early Porsche SUVs. Until now, the individualization program concerned mainly modern models and sports cars. Now the company is demonstrating that even legendary cars of yesteryear can be reimagined and transformed into true works of art on wheels.
The technical details of the project have not yet been revealed, but it is already clear that it has attracted the attention of collectors and fans of the brand around the world. It is possible that Porsche will continue to develop the line of exclusive modifications for its iconic models of previous generations.





