In an interview with Rossiyskaya Gazeta, Nikolay Ivanov, Director of the New Car Sales Department at Rolf, said that the total stock of cars at dealers and distributors is estimated at approximately 400 thousand units. According to him, this volume will be enough to cover demand for 3-4 months.
The expert emphasized that the situation with stocks varies among different brands, but the general trend indicates their gradual reduction. He expressed the opinion that the depletion of warehouse stocks by the end of the year is not the most favorable situation.
Ivanov also suggested that one should not expect a mass cancellation of discounts on cars in September.
Most likely, there will be a certain adjustment of discount programs, especially in relation to those models and brands where stocks have already reached the optimal level. However, no sudden end to the discounts is expected in September, Ivanov added.
Answering a question about the impact of the key rate reduction, the expert noted that the high rate has a negative impact not only on the availability of loans for the population. Subsidized credit programs financed by manufacturers are in effect for most brands represented in Russia, with an average rate of about 9.9% – significantly lower than the key rate.
The main problem with the high key rate is stimulating the population to save, not spend. Now the situation is changing, the money supply is being released, as the profitability of bank deposits is decreasing. At the same time, the share of new car sales on credit remains stable and amounts to about 70%, the expert concluded.
