Lancia: an electrifying future between innovation and tradition
Lancia, the historic Italian car brand, is experiencing a significant renaissance, combining technological innovation and respect for tradition. With the launch of new models such as the Ypsilon, Gamma and Delta, the company aims to reassert itself in the premium segment of the European market.
New range: the flagship of the relaunch
Lancia Gamma, expected to launch in 2026, represents the fundamental pillar of the brand’s relaunch plan. This model, reminiscent of the name of the luxury saloon produced between 1976 and 1984, will be a fastback crossover, approximately 4.7 metres long, positioned in the D segment. It will be built on the Stellantis STLA Medium platform, designed for electric vehicles and hybrids, guaranteeing a range of up to 700 km in the electric version. Production will take place at the Melfi plant in Italy, strengthening the link with Italian automotive tradition.
Delta: The Return of an Icon
In 2028, Lancia plans to reintroduce the Delta, the model that marked the history of the brand. The new Delta will be a five-door hatchback saloon, approximately 4.4 metres long, based on the STLA Medium platform. It will be available exclusively in an electric version with a range of up to 700 km. The design will be faithful to its predecessor, with geometric and sporty lines, and may include a high-performance HF version, reminiscent of the glorious rally victories of the 80s and 90s.
Lancia’s Hybrid and Electric Strategy
Lancia has outlined a clear electrification strategy. The new Ypsilon, expected in 2024, will be available in both hybrid and electric versions. From 2026, with the arrival of the Gamma, the brand will offer exclusively electric models, completely abandoning conventional engines by 2028. This transition reflects Lancia’s commitment to sustainability and innovation in line with global automotive market trends.
Design and Technology: A Union of Elegance and Innovation
The new Lancia models will draw inspiration from the Pu+Ra HPE concept car, unveiled at Milan Design Week. This prototype represents the brand’s stylistic manifesto for the next ten years, combining elements of the past with innovative solutions. The interiors will be inspired by the world of furniture, using eco-friendly materials and offering an immersive on-board experience thanks to the SALA virtual interface, which centralizes audio, climate control, and lighting functions.
Production and Markets: A Return to Italian Roots
Production of the new models will take place in historic Italian factories. Ypsilon will be assembled in Zaragoza, Spain, while Gamma and Delta will be produced in Melfi, Italy. Lancia plans to return to European markets with a network of more than 70 dealers in 70 major cities, strengthening the brand’s presence internationally.
Conclusion
Lancia’s relaunch plan combines respect for tradition and technological innovation with an emphasis on sustainability and Italian design. With the launch of the new Ypsilon, Gamma and Delta models, the brand aims to regain its leading position in the premium segment of the European automobile market, offering cars that combine elegance, performance and attention to the environment.
