VAZ-2106 is the most successful Soviet car. What is the secret of its popularity?

VAZ-2106 is the most successful Soviet car. What is the secret of its popularity?

Was the VAZ-2106 the most successful model in the Zhiguli line? If not the absolute champion, then certainly one of the best. It was produced 28 years — from 1976 to 2004, and during this time they assembled more than 4 million units. This is a cult car that surpassed even the more prestigious “seven”.

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How did the “six” appear?

Initially, the VAZ-2106 was not planned as a mass model. The designers developed it “for the soul” — with a more comfortable interior and thoughtful design. But everything changed when the Soviet “Autoexport” demanded a modern car for sale abroad.

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The best materials were used for export versions:
Headrests and seats with lateral support
Wooden trim dashboard and door panels
High-quality paints and primers
Additional lighting and improved headlights

They even developed catalytic converters and reinforced bumpers with hydraulic buffers for Canada. As a result, 12 thousand “sixes” were sold to Canada alone, and they were also supplied to Europe and even right-hand drive versions were produced for Great Britain.

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Why did the “six” become a hit in the USSR?

The first batches of VAZ-2106 were equipped with an 80-horsepower engine from the “Niva” (1.6 l). By Soviet car standards, it was a real “rocket” — it accelerated much faster than other Zhiguli. Even with weaker engines (69–77 hp), it remained a desirable purchase.

But the main thing was the status. Until the mid-1980s, the “six” was considered a “Mercedes for the poor” :
? Did bosses, managers, doctors, and professors drive it
? On the black market, they overpaid for it by 30–40%
? It was even used in rallies – in 1976, a Soviet crew in a converted “six” took 6th place at the “Acropolis”

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What killed the “six”?

By the end of the 1980s, exports ceased, and the car was simplified – the “extra” comfort was removed in order to reduce the price. But its reputation remained high until the collapse of the USSR.

Interesting fact: for Brezhnev they even prepared a luxury version with the interior of the “seven”, but they never managed to give it to him – the car mysteriously disappeared.

Production was finally stopped in 2004, although there was still demand. The reason is simple – the “six” competed with new “tens” and used foreign cars.

Conclusion

The VAZ-2106 became a legend thanks to:
Export quality (the best assembly in its class)
Powerful engine (especially in early versions)
Status (a car for the “elite” of ordinary people)
Longevity (28 years on the conveyor!)

This was the last truly popular legend of the USSR.